JomFIRE › About the founder
About the founder
I've spent more than 14 years in financial institutions, building digital platforms and campaigns that help people understand financial products. JomFIRE is my personal ambition: a plan for my own financial independence, and a journey I've decided to share with you.
When you take money guidance from anyone online, you should be able to check who they are. My membership with the Malaysian Financial Planning Council can be checked independently on MFPC's own site:
M30020159MFPC is the professional body that awards the Registered Financial Planner (RFP) designation in Malaysia.
My expertise is in building digital platforms, designing customer-centric experiences and running digital marketing campaigns that reach people where they are. Above all, I've focused on helping people understand financial products in simple, jargon-free language.
JomFIRE is my personal ambition. It started as the plan I made for my own financial independence, and I've decided it's time to share that journey with everyone. The tools and guides here help you work out your own number and plan the life you want, on your own timeline.
“Most people learn personal finance the hard way. I wanted Malaysians to see their number early, plan their time off on purpose, and let their money work for them.”
I'm on my own FIRE journey, moving from a job-focused life to a life-focused one. I don't believe retirement has to wait until 60. With a clear number and a plan, you can retire in chapters: a funded break now, financial independence later.
JomFIRE is where I share what works, in plain language, using Malaysian rules and numbers: EPF, ASB, fixed deposits and the real cost of living here.
Find your FIRE number in less than 3 minutes, talk your plan through with me in a free 30-minute consultation, or start with the guides.